The content platforms I’m ditching in 2025
I spent the past few days preparing my content strategy for 2025.
Here’s what it’ll look like:
Spend 30 minutes every day writing this newsletter
Rework my newsletter for Substack and as posts for LinkedIn
Publish 1–2 notes per day on Substack
Publish 1–2 educational videos per week on YouTube
Spend 30 minutes per day engaging with other business owners on LinkedIn and creators on Substack
Publish insider content on my private Telegram group for creators
I picked LinkedIn because that’s where business owners who need help with their content strategy hang out (my core offer). Frankly, a lot creators overlook LinkedIn. It’s much more than a place to find a job or brag about work.
Most platforms are like slot machines.
It is designed to keep you playing without guaranteed returns. Not Substack. I’m publishing there because the algo is far more friendly than any other network. Plus, you can take an email list with you. I’m also experimenting with a Telegram group as I like distribution channels that don’t lean heavily on an algo.
Granted, the barrier to entry for YouTube is higher than that of other networks, but it’s a great platform for long-form content that lasts for years.
I ditched the rest of the networks from my strategy (Gary Vee would be horrified). Now, I’ll still publish on a few occassionaly with the help of a virtual assistant… or ignore them altogether.
Why?
Facebook pays creators a niche chunk of change to create viral-friendly content. Think listicles like “10 surprising reasons why your house is dirtier than you think”. Live in the US? You could earn three or four figures creating this content from the Facebook Performance Bonus program.
Meta invited me into their program this year. I filled out the forms only so they could promptly tell me the program is unavailable for Irish creators. I queried this with support and nearly lost the will to live, thanks to their canned responses.
I sometimes repost content on Medium but reach is in the toilet. Payment from their partner program is down, too. And they recently went through another round of lay-offs.
X works nicely for some creators. But, the politics, Musk-aggrandizing and algo-baiting content on X drains my brain power. BlueSky is mostly for politics, so that’s out too. Threads could work, but frankly, I’m unconvinced.
I don’t enjoy watching or recording hype-y Instagram reels or TikTok shorts. I’d rather invest that time in every green content, i.e., YouTube.
That leaves SEO. This year, Google slapped down smaller publishers everywhere in favor of Reddit and big publications like Forbes. So, I’m far less bullish on writing articles optimized for search. Investing in SEO content is as risky as playing a social media algo.
I’d some success this year using Pinterest to send traffic to my food and drinks website. Then, I sold my site because I wanted to simplify my business (more on that soon). So, no Pinterest… for now.
Should you follow my content strategy?
Ask yourself:
Where does my ideal reader, customer, or client spend their time?
Create content wherever they hang out. Get them onto your email list asap.
Then, make an offer.