How to capture client testimonials quickly and easily
If you want to sell more courses or digital products, collect more social proof.
The easiest way to get client testimonials is by catching wins in real time. When a client mentions a breakthrough or achievement, take a screenshot. But you need a system for organizing these golden nuggets.
I started with a simple folder structure in Google Drive.
I created a “Social Proof” folder with subfolders for each client. Whenever a client or customer shared a win, I’d snap it and file it away. I’d wade through my screenshots when updating a sales page, pull out a relevant one, and drop it into my campaign.
I followed this process for a few years. Then, I upgraded to Airtable. I built a database tracking names, job titles, quotes, screenshots, headshots, and what they bought.
These days, I use testimonial.io. Yes, it’s $21 monthly, but it’s transformed how I handle social proof.
It connects with services like Amazon, pulling in book reviews automatically. It integrates with LinkedIn, Twitter, and other platforms to capture engagement.
It creates slick “wall of love” widgets for sales pages. I also like its automated collection process. I send clients to a customized page where they can record video testimonials or write text reviews. The response rate is surprisingly good.
For my self-published books, it pulls Amazon reviews directly into my dashboard. For viral LinkedIn posts, it captures meaningful comments. Same for YouTube, Twitter, and other platforms.
Everything lives in one searchable dashboard. No more screenshot hunting or digging through email chains.
Here’s the thing about social proof: you don’t need fancy tools to start.
A simple screenshot folder works. But as your business grows, systematizing this process becomes crucial.
Because social proof isn’t just nice to have. It’s the difference between “maybe later” and “shut up and take my money.”
I break down all three approaches in this video.
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